There’s a project that requires some visuals (UI design, infographic, physical product design, newsletter template, etc.). To approach the performance measurement challenge, I suggest starting with a quick look at a typical process of graphic design and the stakeholders involved: Mapping the Creative Process and Its Stakeholders

We don’t know who is a greater painter – Vermeer (one of the highest scores in Dalí’s table) or Mondrian (one of the lowest scores), but we can count something tangible, such as the number of known paintings, sale price on auctions, or the number of mentions of certain painting in Google search results.

We can measure the impact or the results of creativity.

Another question is how objective those measurements are and what is the purpose behind those measurements… Measuring the Results of Creativity is EasierĪs long as the purpose of measuring creativity and the objectiveness of such measurements is disputable, we can focus on something more tangible. In his “Comparative table of the values after Dalinian analysis” created for the book “ 50 Secrets of Magic Craftsmanship,” he scored the painters by such parameters as craftsmanship, inspiration, color, design, genius, composition, originality, mystery, and authenticity.

Is creativity measurable? What Key Performance Indicator can managers use to track and improve the performance of a creative team?Ī quick answer is “yes” – we can quantify and measure creativity.

Free kpi tools for website design